If You've Ever Dated, Then You Already Know How to Market Your Business

As a woman, I tried internet dating in the past. One of the things I love about internet dating is that you can put in requests that you want to mate. You can choose hair color, eye color, height, education, religious beliefs and more. After you do this, you will get a list of people that match your selection. How much easier it is to date so when you select what you want instead of accepting who comes his way.

In business, I noticed that things work the same way. Many people think that if they can narrow your target market then you will alienate people. In reality, you attract people who want to be. Think of it this way. Suppose you're a man who loves blonde, blue-eyed women who like to fish. So you put that in your profile. If I show up as (black woman, brown eyes, fish stores), then May you decide to go with me a couple times, but ultimately I'm not what you are looking for dating, so why continue? You can do the same in its business and marketing.

When you write your brochure or website, let people know who is a client, patient or client for your business. Maybe you want people with some kind of a pain to deal with, such as pain from cancer, lupus or MS. You may want to work with women suffering from menopausal symptoms. You may want to work with children with autism. Whatever it is, let people know. It helps people who are not in your target market to begin to go through their mental rolodex and I think that people would be good for you. If you are a generalist and want to serve everyone, it makes it harder for them to think of people for your business.

Similarly, let people know who is not a good fit for your business. You want people who pay you in a timely manner, is not it? So let people know that you do not want people who do not have money for your services or want to discount their services. You can say it nicely, but say it! Suppose you had people who are impatient and expect results before they come to your office, let people know that you are working in a certain way. Let them know that what you do is a process and takes time to see results. Impatient, unrealistic people need not apply. Some will be offended, but so what? They are probably not your ideal client anyway. Better to learn now than later.

Selecting the ideal customer is a lot like selecting the right drug. You must state your needs and desires and what will and will not engage in intercourse. If you are looking to start, and selecting the right drug, then you can move forward in building a great relationship.